MadballsAmerican Greetings Entertainment (AGE) and master toy partner Just Play have entered into a co-production and joint venture partnership to relaunch a new series of 1980s brand Madballs.

New Madballs animated shorts are currently in production and are set to launch this fall to support a consumer products program already underway with new and digital licensee commitments. Starting next spring, Just Play will launch a variety of products, including classic and mini-collectible Madballs, and expand with play sets and accessories at retailers worldwide. 

For specialty channels, Kidrobot is going to market with vinyl figures, collectibles, soft foam balls, and limited-edition items for this holiday season. The growing list of licenses includes Brunswick Bowling Products, Roar Comics, Mondo Teese, and Gourmandise.

Rolling out in the digital marketplace, AGE advances its relationship with Miniclip. Las Maquinitas Studios is developing a free-to-play Madballs game for mobile devices; Neon Mob offers digital trading cards; and Bare Tree Media adds chat stickers in its Emojitap app.