Retailers can encourage imaginative play with new dolls, figures, and accessory-driven playsets. This year, companies like Playmobil, Mattel, Hasbro, and more have new products to supplement storytelling. Kids can create new scenarios or act out their favorite film and TV sequences with poseable pals, mimic their parents with baby dolls, or stay stylish with fashion-forward figures.

Discover 23 new dolls and more that are adorable, fashionable, and adventurous below.


PLAYMOBIL X MONSTER HIGH VALENTINE’S DATE

This set includes two Monster High figures, Draculaura and Clawd, and a Valentine’s Day-inspired park setting. Kids can create their own scenes with a park bench, heart-shaped vines, balloons, Draculaura’s bat, a gift box, and more.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 5+

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BARBIE PETAL POP ASSORTMENT

Kids pour water into the vase with the tiny watering can, watch a colorful flower-inspired Barbie doll bloom, then put her back in and press the button to watch her pop up again.

Product Facts

  • MSRP:
  • $26.99
  • Age:
  • 3+

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DISNEY DARLINGS

These interactive baby dolls are clad in outfits inspired by Disney characters, such as Marie (pictured), Winnie the Pooh, and others. Kids can wake it up with the magic wand, feed it with the bottle, listen to it giggle, and rock it to sleep. It has four interactive touch points and various sound and light…

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 2+

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MERMAID MAGIC MERLINDA LIGHT UP NECKLACE

This shell-inspired beaded necklace mirrors Merlinda’s jewelry piece from Netflix’s Mermaid Magic. The ocean-colored pendant glows and plays the song “Making Waves.”

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

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EVI LOVE PET FRIENDS DOLL ASSORTMENT

These 6-inch Evi dolls come with a pet companion, like a dog, cat, or bunny. Each doll is dressed in a colorful outfit.

Product Facts

  • MSRP:
  • $7.99
  • Age:
  • 3+

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PEPPA PIG SPRINGTIME DRESS-UP FIGURE

Little ones can dress this 6-inch Peppa Pig doll in six spring-inspired accessories, including bunny shoes, bunny ears, a feathered chick capelet, and an Easter egg basket.

Product Facts

  • MSRP:
  • $11
  • Age:
  • 3+

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DISNEY PRINCESS JASMINE DOLL BY AMERICAN GIRL

This 18-inch American Girl doll mirrors Disney’s Princess Jasmine, complete with black hair styled in a ponytail, a turquoise two-piece outfit, gold shoes, and sparkly details.

Product Facts

  • MSRP:
  • $145
  • Age:
  • 6+

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CALIN CHARMING BLUE

This 12-inch baby doll has blue eyes that close when it’s laid down to sleep, a soft body, a vinyl head, and vanilla-scented limbs. It’s dressed in a matching blue pajama set.

Product Facts

  • MSRP:
  • $42.95
  • Age:
  • 18 MOS+

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7-INCH FAVORITE FURIENDS FASHION DOLL

The 7-inch fashion dolls come with two mini animals, such as bunnies, kitties, or puppies, that fit in their clothing pockets.

Product Facts

  • MSRP:
  • $28.95
  • Age:
  • 3+

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RAINBOW HIGH BE DAZZLING FASHION DOLLS

Kids can customize and match their Rainbow High dolls with the included bedazzling tool and rhinestones.

Product Facts

  • MSRP:
  • $27.99
  • Age:
  • 4+

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FARM BABIES

Kids can play with four realistic, textured figures of a pony, a piglet, a baby Highland cow, and a donkey foal.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

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WINX CLUB FASHION FITS COLLECTIBLE FIGURES

Each mystery box includes a 4-inch fairy with sparkling wings and a Winx Club-approved outfit. There are six fairies to collect in Wave One.

Product Facts

  • MSRP:
  • $5.99
  • Age:
  • 4+

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UNICORN ACADEMY TRAIN & GLOW RIVER

This set includes a poseable 4.5-inch Isabel doll, an articulated translucent River figure, a training loop, and additional accessories. Kids can make River’s body glow by pressing the gem on the unicorn’s chestplate.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 4+

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BEAUTY BESTIES COLLECTION

Kids can get ready each day alongside their favorite videos with this plush collection. Each character comes with a removable headband and will hold a phone in their feet. Start the day with Glammie, Princess, and Sayla.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 8+

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BABY ALIVE DINNERTIME CREATIONS

Little ones can use the included compound to mold pasta-shaped food to feed Harper Hugs, Gigi Giggles, or Tilly Tinker (each sold separately). Each doll can “poop” the food and comes with a diaper and accessories.

Product Facts

  • MSRP:
  • $15.99
  • Age:
  • 3+

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MY MINI BABY SWEET HEARTS SERIES 1

Each heart-shaped mystery capsule includes one realistic, miniature baby, a themed playset, and accessories. The babies have soft skin, hand-painted details, and Valentine’s Day- inspired outfits. There are four to collect.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

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HONEY BEES ACRES MYSTERY BAG — COLLECTIBLE SURPRISE FLOCKED FIGURES

There are nine 2.25-inch Honey Bee Acres characters to unbox, including Lulu the cow, Coco the bunny, and more. Each one has posable limbs and comes with removable clothing for kids to swap.

Product Facts

  • MSRP:
  • $4.99
  • Age:
  • 3+

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LEGO FRIENDS HORSE & BABY FOAL TRAILER

Kids can groom LEGO horse figures, ride them over the jump, and transport them in the trailer. The 279-piece set also includes two mini dolls, a puppy, a frog, and a small picnic area.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 7+

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MADAME ALEXANDER 8-INCH TAKE ALONG CUTIES MINI BABY DOLL

Each 8-inch baby doll comes in a see-through bag for kids to tote around. These Little Cutie kits also include doll accessories.

Product Facts

  • MSRP:
  • $28.95
  • Age:
  • 2+

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HAPPY HORSE HOSPITAL

This clinic playset includes a working X-ray slide, veterinarian tools, a horse figure, a veterinarian figure, and additional themed accessories. The clinic doubles as a portable case.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 4+

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L.O.L. SURPRISE MERMAIDS! MAKEOVER MAGIC TOTS

Kids can unbox different L.O.L Surprise! dolls, each sporting a water-activated color-changing mermaid tail and themed accessories.

Product Facts

  • MSRP:
  • $10.99
  • Age:
  • 4+

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MINI BRANDS FASHION SERIES 4

Kids can unbox more than 80 mini fashion pieces, including handbags, shoes, jewelry, and more. Each capsule includes five mystery fashion items made from eco-friendly materials.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

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TEAM BARBIE BURSTS ASSORTMENT

There are three Barbie dolls representing different jobs: the Pop Star (pictured), the Soccer Player, and the Tennis Player. Each doll comes with colorful, themed accessories.

Product Facts

  • MSRP:
  • $32.39
  • Age:
  • 5+

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The BIG Toy Book — 2026 Edition

Stay on the Pulse of Play!

A version of this feature first appeared in the 2026 edition of The BIG Toy Book. Read the full issue here!

Want The Toy Book delivered straight to your desk? Subscribe today and get seven big issues a year — packed with the stories, trends, and insights that keep you on the #pulseofplay.

About the author

Samantha Connell

Samantha Connell

Samantha is an Associate Editor for The Toy Book, The Pop Insider, and The Toy Insider. She loves to write, craft, and play with her adorable dog, Willow. She is a Ravenclaw, Star Wars fan (prequels included), and Clemson alumna. She also thinks that she is the favorite aunt.

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