The startup Akili is changing the way medicine works with a new class of digital medicine, delivered through a video game.

EndeavorRx uses a technology designed to target and activate specific neural systems in the brain, giving kids sensory stimuli and motor challenges to improve cognitive functioning. Delivered through a video game experience, EndeavorRx is meant to improve attention function in kids with primarily inattentive or combined-type ADHD — and it has been approved by the FDA.

It’s a form of medicine that kids will actually want to take, making the treatment process more engaging and fun for kids, like they’re playing a video game — because that’s exactly what they’re doing. Plus, it gives families a non-drug option to treat ADHD.

The EndeavorRx treatment will soon be available with a prescription as the centerpiece of the Endeavor Care Program, which includes the EndeavorRx treatment and Akili Care, a mobile tracking app and personal support service for caregivers.

Visit to learn more about it.

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.