Animaccord has new licensing deals that will bring Masha and the Bear into new product categories in Asia.
GBC in Taiwan will launch a line of licensed children’s toiletries including hand cream, bubble bath, baby shampoo, and body wash this spring. Great International Co. Ltd, a Taiwan-based manufacturer of stationery products, will produce a branded back to school collection featuring bags, coloring books, book covers, sticker albums, and stationery sets for the region.
Additionally, for India, Eduble Online LLP and Frank Educational Aids Private Limited will produce and market Masha and the Bear licensed tableware and puzzles, respectively. The new licensed tableware set will include plates, cups, mugs, forks, spoons, and bowls. Puzzles will be available in 24, 26, 48, and 60 piece sets, alongside a stand-alone 4-in-1 puzzle pack consisting of 9, 12, 18 and 24 piece puzzles contained within one set.
Finally, Guandgong Qman Culture Communications Co. Ltd. will develop a new line of Masha and the Bear construction toys to be distributed this fall across Russia, Southeast Asia (SEA), and the Commonwealth of Independent States (CIS)