APC Kids Taps License Connection for Kid-E-Cats

APC Kids continues to line up licensing agents as it preps a global launch for the Kid-E-Cats property.

The company tapped License Connection as the licensing agent Kid-E-Cats in the Benelux region. License Connection will be responsible for building the licensing program in the region with target categories including publishing, apparel, puzzles and games, stationery, bags, and housewares. Global master toy partner Toy Plus will debut its first range of Kid-E-Cats figures, plush, and play sets this September.

Based on an original Russian series produced by CTC Media and Studio Metrafilms, Kid-E-Cats tells the story of three kittens: Cookie, Pudding, and their kid sister Candy. The first two seasons are currently available on Nick Jr. internationally in more than 170 territories, with a third season now in production.

CTC Media is the brand owner of Kid-E-Cats and APC Kids holds global TV and consumer products distribution rights to the property (excluding Russia, CIS, and China).

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.