The company tapped License Connection as the licensing agent Kid-E-Cats in the Benelux region. License Connection will be responsible for building the licensing program in the region with target categories including publishing, apparel, puzzles and games, stationery, bags, and housewares. Global master toy partner Toy Plus will debut its first range of Kid-E-Cats figures, plush, and play sets this September.
Based on an original Russian series produced by CTC Media and Studio Metrafilms, Kid-E-Cats tells the story of three kittens: Cookie, Pudding, and their kid sister Candy. The first two seasons are currently available on Nick Jr. internationally in more than 170 territories, with a third season now in production.
CTC Media is the brand owner of Kid-E-Cats and APC Kids holds global TV and consumer products distribution rights to the property (excluding Russia, CIS, and China).