APC Kids appointed Giochi Preziosi as the distribution partner for its Kid-E-Cats toy range in Italy. The brand is in the process of a global rollout with Toy Plus (Far East) Ltd., part of the Thai Group, who will serve as master toy partner. A full range of plush, collectibles, figures, and play sets for preschoolers will begin hitting retail this September.

In Italy, Giochi Preziosi will distribute Toy Plus’ products, beginning with 3-inch figures with accessories, 6-inch figures with sound, and feature plush with music.

“We’re delighted to have the preeminent Italian toy company, Giochi Preziosi, on board to bring Toy Plus’ products to Kid-E-Cats fans in Italy,” says Lionel Marty, managing director of APC Kids. “The range is already looking fantastic and we’re confident that Giochi Preziosi’s wealth of experience in establishing a strong retail presence for preschool properties will ensure the first wave of products is a huge hit when it launches later this year.”

Kid-E-Cats Wave 1

Based on an original Russian series produced by CTC Media and Studio Metrafilms, Kid-E-Cats is the story of three kittens: Cookie, Pudding, and their kid sister Candy. The first two seasons are currently available on Nick Jr internationally in more than 170 territories, with a third season now in production.