APC Kids appointed Giochi Preziosi as the distribution partner for its Kid-E-Cats toy range in Italy. The brand is in the process of a global rollout with Toy Plus (Far East) Ltd., part of the Thai Group, who will serve as master toy partner. A full range of plush, collectibles, figures, and play sets for preschoolers will begin hitting retail this September.

In Italy, Giochi Preziosi will distribute Toy Plus’ products, beginning with 3-inch figures with accessories, 6-inch figures with sound, and feature plush with music.

“We’re delighted to have the preeminent Italian toy company, Giochi Preziosi, on board to bring Toy Plus’ products to Kid-E-Cats fans in Italy,” says Lionel Marty, managing director of APC Kids. “The range is already looking fantastic and we’re confident that Giochi Preziosi’s wealth of experience in establishing a strong retail presence for preschool properties will ensure the first wave of products is a huge hit when it launches later this year.”

Kid-E-Cats Wave 1

Based on an original Russian series produced by CTC Media and Studio Metrafilms, Kid-E-Cats is the story of three kittens: Cookie, Pudding, and their kid sister Candy. The first two seasons are currently available on Nick Jr internationally in more than 170 territories, with a third season now in production.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.