Are you ready for Kung Zhu?

At Toy Fair last week, I attended a press conference held by Cepia LLC regarding the next wave of Zhu Zhu Pets. It seems that Zhu Zhu Pets, the interactive, plush, artificially intelligent hamsters, have earned their black belts and will reveal their fast-as-lightning skills as Kung Zhu battle hamsters. These hamsters incorporate a level of action and excitement that appeals specifically to boys. The Kung Zhu clan joins the Zhu Zhu family in June. The Kung Zhu battle hamsters travel in packs and are part of teams. Four unique duos provide endless opportunities for epic battle play. In addition to these eight Kung Zhu Battle Hamsters, Kung Zhu battle gear, vehicles, and training arenas will be available. Kids can build, change and rearrange to make their own Kung Zhu battle arena where the hamsters square off wearing their unique armored suits. Kids can build further upon their Kung Zhu world with a headquarters, mission control, and training ground for the Special Forces team, and a training ground, snake pit, and dojo base for the Ninja Warriors. Other accessories including a combat bridge, y-turn, u-turn, hammer, missile attack tower, wheel of fire, and armored tanks to amp up the fight.
New lines Zhu Zhu Rock Stars and Zhu Zhu Pets Wild Bunch will also be available in June with a variety of accessories and habitats.

What do you think about Cepia’s main focus being on Zhu Zhu pets geared specifically to boys?

Kung Zhu Ninjas in Armor

About the author

Jackie Breyer

Jackie Breyer

Jackie Breyer is the vice president of Adventure Media & Events, and group publisher of The Toy Book, The Toy Insider, and The Pop Insider. She has been reporting on retail and toy industry trends for more than 20 years. Jackie has been featured in the Netflix series The Toys That Made Us, The History Channel’s The Toys That Built America, and Nat Geo’s The ’80s Top 10: Toys, as well as The TODAY show, CNBC's Power Lunch, NBC News, CNN, MSNBC, Yahoo Finance, Cheddar, and more. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. A true ’80s kid, Jackie is a fan of Back to the Future, Ghostbusters, Super Mario, Care Bears, My Little Pony, and Archie Comics. Her first Cabbage Patch Kid was named Cecily Aretha. She still has her charm necklace, and her Garbage Pail Kid card collection is bigger than yours. Jackie has successfully trained her kids Lena and Henry to be Mario Kart experts. You can follow her on social media @jackiebreyer and connect with her on LinkedIn.

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