This company is ahead of the curve on its Christmas checklist.
Aurora World — a global manufacturer of plush toys and gift products, as well as a player in the character and content industry — donated 30 pallets of plush toys valued at more than $400,000 to the Toys for Tots program. The mission of the long-standing program aligns with Aurora’s core values to spread joy through its plush toys.
“Above all else, our main mission is to deliver high-quality products to children who will love, cherish, and enjoy playing for years to come,” says Aurora World CEO Henry Gweon. “With our donation to the Marine Toys for Tots Foundation, we extend our support to the families who might need an extra amount of Christmas cheer to make the year end on a positive note.”
In March, with the help of The Toy Association, the company donated $250,000 worth of plush products to the children and families of Ukraine. The hopes were to put huggable and comforting friends into the arms of the children experiencing the everyday hardships.
