Source: Vuly Play

Calling all toy inventors!

Vuly Play — the leading outdoor play equipment company in Australia — is sending out a call to inventors around the world. Vuly Play’s new Toy Inventor Program seeks great toy-related concepts, ideas, and designs, and does not need to be restricted to outdoor play.

“We want to make magic happen, we’re going to make somebody’s dream come to life,” says Vuly Play Founder and CEO Joe Andon. “Out there somewhere in the world somebody has the next big thing, but they may have no ability, experience, distribution, marketing, manufacturing, or the resources to take it to market — in that case, we would make the perfect partner.”

Related: The Toy Coach, TinkerTini Team Up to Facilitate Pitching to Major Toymakers

Vuly Play welcomes detailed pitches, including descriptions of each invention, along with its purpose, how it works, and what benefits it provides. Documentation and related media should accompany each pitch and the company says that “a sample prototype is highly desirable, but not required.”

With this initiative, the Brisbane, Australia-based company seeks to expand its brand and global reach. Over the years, the company has offered products direct-to-consumer (D2C) in addition to working with partners, including Walmart, Sam’s Club, Hamleys, Canadian Tire, Toys “R” Us, and others.

Interested inventors can submit their pitches here.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.