Author: Madeleine Buckley

DHX Media Appoints Maarten Weck for CPLG Management

DHX Media appointed Maarten Weck as executive vice president and managing director of its wholly owned subsidiary, Copyright Promotions Licensing Group (CPLG), an entertainment, sport, and brand licensing agency. Weck will oversee all global operations of CPLG, effective immediately, and will report to Aaron Ames, chief operating officer of DHX Media. CPLG, a third-party licensing agency, manages the licensing and merchandising rights for more than 40 brands. CPLG’s clients include Nickelodeon, BBC Worldwide, Peanuts, MGM, emoji, Paramount, MGA, Spin Master, Sesame Workshop, Mattel, Line Friends, Ubisoft, and Real Madrid. Weck has been with CPLG for more than 13 years and...

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World’s First Nerf Experience Comes to Marina Square in Singapore

Kingsmen and its subsidiaries, a communication design and production group in Asia Pacific and the Middle East, secured Marina Square Shopping Mall in Singapore as the venue for the world’s first Nerf-dedicated family entertainment center. This Nerf experience is slated to open in the second half of next year. The news follows the group’s licensing agreement from February with Hasbro to co-conceptualize, create, build, and operate multiple Nerf experiences across Asia Pacific. The Marina Square Nerf experience will be the first concept attraction for Hasbro and the Nerf brand. The experience is planned to occupy more than 18,000 square feet...

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PlayMonster Secures Master Toy License for My Singing Monsters

PlayMonster entered a licensing agreement with Wind Sun Sky, in partnership with Skybound Entertainment and Big Blue Bubble, as master toy partner in North America for the mobile game My Singing Monsters.  PlayMonster plans a multi-year program for figures, play sets, games, and accessories. In My Singing Monsters, players add monsters to their islands to create songs. Each monster has its own personality and part in the song, so the song changes as players add more monsters. Along the way, players feed and breed their monsters and add structures for hours of fun. The My Singing Monsters merchandise will retail in...

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LIMA Unveils New Entry and Judging Process for 2019 International Licensing Awards

The International Licensing Industry Merchandisers’ Association (LIMA) unveiled its 2019 International Licensing Awards program, featuring a revamped online submission process, a judging panel drawn from around the world, and a new list of award categories for its 33rd year. Last year, LIMA received a record 700 submissions, with 42 percent from outside the U.S. In 2019, the all-digital entry form aims to support that trend by allowing more entries from across the globe. The judging process has also been moved completely online, eliminating New York travel requirements and allowing for a more globally diverse panel. Additionally, LIMA will introduce five new award categories for...

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WowWee Launches S.W.A.K. Keychains Line

WowWee launched S.W.A.K. (Sealed with a Kiss), a new line of “kissable keychains,” at Walmart. The interactive lips come in 12 different styles and give a kiss when held up to someone’s cheek. They also include a removable keychain and a holder where kids can put photos of themselves and their...

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Toy Association to Induct Three Members into Hall of Fame

The Toy Association will induct three individuals into the Toy Industry Hall of Fame. Stan Lee, Brian Goldner, and Joe Mendelsohn will be inducted during the Toy of the Year Awards gala on Feb. 15, 2019. The three were chosen in recognition of their significant contributions to the industry, and the impact they have had on kids’ lives through a lifelong commitment to toys and play. The hall of fame, established in 1984, currently has 76 members and resides at The Strong Museum in Rochester, New York.  2019 Inductee in Memoriam: Stan Lee The late Stan Lee(1922 – 2018), former chairman...

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NRF Welcomes Delay in Tariff Increase

The National Retail Federation (NRF) issued the following statement from President and CEO Matthew Shay in response to the Trump administration’s decision to hold off on tariff increases that were set to take effect January 2019. “We commend President Trump for his efforts to restore a fair and balanced trade relationship with China. The administration’s decision to give diplomacy a chance and at least temporarily avoid the imposition of increased and additional tariffs is an encouraging sign. It is clear the administration has heard the voices of those negatively impacted by existing tariffs. We hope this 90-day tariff pause...

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Cookie Monster’s Foodie Truck Series Launches on Tiny Pop

Cookie Monster’s Foodie Truck, a new children’s show, will debut on Tiny Pop in the U.K. next week. Cookie Monster’s Foodie Truck teaches kids where their favorite foods come from. In each five-minute episode, Cookie Monster and his friend Gonger receive a video call from a child who orders a favorite dish. Partway through preparing each recipe in their food truck, Cookie and Gonger realize they’re missing a key ingredient. They jump behind the wheel and leave Sesame Street to gather the missing ingredient from the source. Licensing opportunities for Cookie Monster’s Foodie Truck and Sesame Street are overseen...

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Total Q3 Spending on Video Games Increases 24 Percent

Overall total industry consumer spending on video gaming in the U.S. reached $9.1 billion in the third quarter of 2018 (July to Sept.), according to the Q3 2018 Games Market Dynamics: U.S* report from The NPD Group. This marks an increase of 24 percent when compared to the same time period last year. Video game content sales increased 25 percent to $7.9 billion. All content categories, which include full-game, DLC/MTX, subscriptions, and mobile saw increases, with mobile games and digital content for console and portable platforms experiencing the most growth. The software titles having the most positive impact on dollar sales in the...

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Scruff-a-Luvs Shows Strong Holiday Sales

Scruff-a-Luvs is selling out at major retailers across the country, according to Moose Toys. The ball of matted fur transforms into a plush pet, which taps into the unique unboxing experience trend and a pet rescue theme. TIME Money Magazine named Scruff-a-Luvs as this year’s hottest holiday toy, and the plush was also chosen as a top holiday toy in the Toy Insider’s Hot 20. While retailers are replenishing stock to meet demand, shipments are reportedly being sold out by 10 a.m. on Amazon. “We knew we had a hit on our hands as soon as we first saw Scruff-a-Luvs,”...

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