Smurf Village is not the only place consumers can find The Smurfs. Through a global merchandising partnership with Peyo Company, Teddy Mountain will develop and distribute products inspired by the little blue characters.
Coming soon, Teddy Mountain will expand its portfolio to introduce The Smurfs to new audiences. New products include DIY plush and the Cliplings small plush keychains. Consumers can grab these collectibles for beloved favorites such as Papa Smurf, Smurfette, Brainy Smurf, Vanity Smurf, Clumsy Smurf, and Hefty Smurf.
The Smurfs add to Teddy Mountain’s growing portfolio of licenses. Its current roster features family-friendly IP such as Jim Henson Company’s Fraggle Rock, Canticos, Care Bears, and more.
“We are excited to welcome The Smurfs to Teddy Mountain’s licensing portfolio,” says Jen Ruh, Business Development Manager, Teddy Mountain. “This iconic brand has delighted generations of fans around the world. We’re excited to give our customers the opportunity to create Smurf-inspired plush characters through the interactive Teddy Mountain experience.”
“The Smurfs brand brings exceptional recognition and consumer appeal to our customers’ locations,” says Michele Escobar, Sales Director, Teddy Mountain. “We’re confident this partnership will help drive engagement, create memorable experiences, and generate strong retail performance across multiple channels.”
“The Smurfs’ world is always about the joy of being together, playing as a team, and discovering while having fun,” says Fabienne Gilles, CCO Licensing at Peyo Company. “We’re excited to see our little blue characters joining the Teddy Mountain portfolio and inspiring kids to create through play.”
Interested parties can learn more about Teddy Mountain products at teddymountain.com.
