Author: Maddie Michalik

Insect Lore, World of Eric Carle Partner for Insect Kits

Insect Lore partnered with World of Eric Carle for The Very Hungry Caterpillar Butterfly Growing Kit and The Grouchy Ladybug Growing Kit. The kits will expand on the nature themes found in Eric Carle’s books, including The Very Hungry Caterpillar and The Grouchy Ladybug. The collection will include caterpillar and ladybug life cycle kits, as well as nature toys, including bug catchers, bug magnifying viewers, and insect...

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Infento Surpasses Kickstarter Goal

Infento, a new modular kit where users can build their own ride-ons, reached more than six time its original Kickstarter goal in four days. At the time of publication, the campaign reached 857 backers pledging $309,677, with 29 more days to go. The original goal was $50,000. Infento gives users the experience of building their own ride-on, which encourages problem solving, creative and critical thinking, collaboration between the team (friends and family members), increased communication, and more. Users can start with a walker, tricycle, or scooter for the toddler ages and then as they grow, they can reconstruct the...

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Tastemakers Sets Date for Arcade1Up Pre-Orders

Consumers can pre-order the first wave of Tastemakers LLC‘s Arcade1Up smaller-scale arcade cabinets on July 25. Standing at just under 4 feet tall, each Arcade1Upmachine is loaded with different classic arcade games and comes with an immersive full-color, high-resolution display, and authentic sounds. The cabinets feature the original arcade games’ control and button configurations, with add-ons such as a stool and riser. Five cabinets will be available this fall, with three to four games on each machine, including: Atari’s Centipede Cabinet, Atari’s Asteroids Cabinet, Midway’s Rampage Cabinet, Capcom’s Street Fighter II Championship Cabinet, and Capcom’s Final Fight Cabinet. Pre-orders for Arcade1Up can be placed in-store at GameStop locations...

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Jakks Pacific Launches Disney’s Fancy Nancy Line

In conjunction with the season premiere of Disney’s Fancy Nancy, Jakks Pacific introduces a robust line of toys and other products to help kids play out the magnifique adventures of Nancy. The line includes accessories, dolls, role-play items and more, including: The My Friend Fancy Nancy doll, which wears her signature outfit of leggings, tiara, and chic party dress. This 18-inch feature doll has fully posable arms and legs with 12 points of articulation at the neck, shoulders, waist, elbows, wrists, hips, and knees. The Shall We Be Fancy Talking Fancy Nancy Doll lets kids press the butterfly on Nancy’s necklace...

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ZURU Introduces New Mascot for Unleash Summer Campaign

ZURU introduces of Mr. Summer, the live manifestation of summer fun and the mascot for the company’s  balloon line, for its Bunch O Balloons Unleash Summer campaign. Mr Summer is an outrageous character that represents the exuberant connection between summer and Bunch O Balloons and will be the official messenger of the season. Mr. Summer kicked off the season on June 1 with the Bunch O Balloons Mr. Summer video, which launched on YouTube and will headline a robust social and digital media campaign. Select media and influencers will also receive a box full of summer essentials personally curated by Mr. Summer, including...

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Shopkins Goes Back to its Roots as Moose Toys Launches Season 10

Moose Toys launched the tenth season of Shopkins collectibles this month, and the new season commemorates how the whole brand started—as a miniature shopping experience. Shopkins Season 10 Mini Packs come packaged in a miniature version of life-size super market items such as tiny milk cartons, fruit crates, detergent bottles and more, and Shopkins characters from Seasons 1 through 3 are inside, which are all returning with a commemorative medallion. The Toy Book caught up with Claire McGarry, global head of girls brands at Moose Toys, to talk about the launch of the new season and what’s new for Shopkins this year. The tenth season...

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Five Million Squishmallows Sold in Nine Months

In less than a year, Kellytoy sold more than five million Squishmallows plush. Debuting in fall 2017 with eight styles in four sizes, the line of collectible plush toys expanded to more than 50 characters and seasonal styles this year. In April, the grown-up squad was joined by the all new Squishmallows Baby line, which features nine new styles including owls, lambs, bunnies, a chick, elephant, and unicorn. The new Squishmallows Stackables feature a square shape based on the classic, rounder design of the originals and is available in 10 styles including pandas, owls, foxes, cats, and penguins. More...

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The LEGO Movie 2: The Second Part Gets A Trailer

New details and a trailer for The LEGO Movie 2: The Second Part have been released, with information such as starring roles and Mike Mitchell, of “Shrek Forever After,” “Trolls” and “Sky High,” as director. Reprising their from The LEGO Movie are Chris Pratt as Emmet, Elizabeth Banks as Lucy (aka Wyldstyle), Will Arnett as LEGO Batman, Nick Offerman as Metal Beard, and Alison Brie as Unikitty. They are joined by Tiffany Haddish, Stephanie Beatriz, and Arturo Castro as, respectively, new characters Queen Watevra Wa-Nabi, Sweet Mayhem, and Ice Cream Cone. The film is being produced by Dan Lin, Phil Lord, Christopher...

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Video Games Lead Global Toys and Games Industry Growth in 2017

According Euromonitor International, the toys and games industry grew 10 percent globally in 2017. Strong growth for the industry was led by the video games category at 15 percent—up from 7 percent last year. “This double-digit growth is largely due to the launch of Nintendo Switch, which sold nearly 14 million units in the year,” says Matthew Hudak, senior toys and games analyst at Euromonitor International. “Core gamers and Nintendo fans drove demand for the Switch, meaning the system has yet to reach many children, and will likely become a greater source of competition for traditional toys in the future.” ...

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Bubble Pop Launches Stationery Products

Bubble Pop LLC is launching its new line of Bubble Pop gift wrap and packaging products this month at Walmart stores across the U.S. Bubble Pop puts a twist to bubble wrap with the application of patterns, colors and design, available in a variety of sizes for multi-use projects. Bubble Pop can act as an alternative to wrapping paper, offering damage protection and fun than other packaging alternatives. Selling at Walmart stores across the U.S., there are four different Bubble Pop designs available in multiple colors, along with seasonal designs. Rolls are available two sizes, and the company plans to expand...

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