Author: Sara Touzard

Nielsen Survey Reports Rise in Holiday Spending

Nielsen‘s 2016 holiday trend report which indicates that 19 percent of U.S. shoppers are planning to spend more time online shopping for this holiday season, an increase from 17 percent last year.  With the increase in digital shopping, the survey also predicts that 54 percent of U.S. consumers are planning to shop on Black Friday, which is a 4 percent increase from 2015. U.S. shoppers are most likely to spend more on jewelry, pet gifts, and cookware but other products such as apparel, video games, toys, electronics, and gift cards continue to remain at the top of customer’s shopping lists for Black Friday. Fifty-eight percent of shoppers have already stated that they have purchased more holiday gifts online compared to 40 percent in big-box retail stores and 25 percent in department stores. Also according to Nielsen, 63 percent of shoppers are planning to shop on their phones on Cyber Monday, a 3 percent increase from last year. Millennials lead the way in retail shopping, and 30 percent of them have already began shopping....

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Wild Republic, Project Night Night Partner to Help Homeless Children

Wild Republic and the non-profit organization Project Night Night partnered to launch its second annual holiday campaign with a non-profit project providing care packages to children in homeless shelters. The holiday campaign provides more than 25,000 care packages that include a blanket, a stuffed animal and a book. Customers who spend $35 or more on Wild Republic’s website will receive a complimentary gift and free shipping on their order until Dec. 14. Wild Republic will then donate a stuffed animal to Project Night...

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Marvel Reveals Doctor Strange Product Collection

Marvel launched a merchandise collection in preparation for the upcoming Nov. 4 theatrical debut of Doctor Strange. The collection, led by Hasbro, Lego, Funko, and more, will offer merchandise for kids and collectors. The line will include Lego Doctor Strange’s Sanctum Sanctorum, Funko POP! Vinyl Doctor Strange Assortment, Mad Engine Doctor Strange Fan Apparel, Hasbro Doctor Strange 6 inch Legends Figure Assortment,  Marvel’s Color Your Own Doctor Strange and Marvel’s Doctor Strange Vol. 1: The Way of the Weird.  The collections are available now at major retailers including Walmart, Target, Toys”R’’ US, Amazon, JCPenney, Kohl’s, Hot Topic, and Disney...

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WBIE Releases Lego Star Wars: The Force Awakens DLC Level Pack

Warner Bros. Interactive Entertainment (WIBE) launched the First Order Siege of Takodana Level Pack, the latest downloadable content in the LEGO Star Wars The Force Awakens Season Pass. Star Wars fans can now play the assault on Maz Kanata’s castle from the perspective of villainous Kylo Ren and lead the First Order on the attack in search of Rey and BB-8. The Level Pack features unlockable characters and vehicles, including Kylo Ren, FN-1044 (Stormtrooper), Jashco Phurus, Rosser Weno, Stormtrooper Officer, Strono Tuggs, Thromba, Laparo, Jakku Freighter (Full-size Vehicle), Jakku Freighter (Microfighter Vehicle). Players can now purchase the LEGO Star Wars: The Force Awakens Deluxe Edition, which includes both the main game and the Season Pass for Playstation 4 and Xbox One....

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Hasbro Launches Be Fearless Be Kind Initiative

Hasbro launched Be Fearless Be Kind, the company’s newest philanthropic initiative designed to inspire and empower kids to have the compassion, empathy, and courage to stand up for others and be inclusive throughout their lives. This initiative builds upon the work that Hasbro and the Hasbro Children’s Fund collaboration with generationOn, the youth service division of Points of Light. Be Fearless Be Kind features online resources, partnerships, and campaigns with the common goal of creating a new generation of kids that includes everyone and appreciate differences. Parents can access tools and resources through an online hub that features a toolkit, articles, and videos to teach children about kindness and empathy. As part of the initiative, Hasbro and generationON will host their annual Joy Maker Challenge to encourage kids to spread joy and kindness to people in need during the holidays. For every child that participates in the challenge between Nov. 21 through Dec. 23, Hasbro will donate a toy to Toys for Tots. Hasbro and generationON also launched the Rules of Kindness campaign, which invites kids and teens to create their own rules of kindness plan and put their plan into action to spread kindness to others.  The campaign, which ran Sept. 1 through Oct. 17, inspired more than 110,000 youth from eight countries to share their rules and action plans. Be Fearless Be Kind has also paired up with No Bully campaign, and...

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Playmates Toys Unveils TMNT line of WWE Ninja Superstars

Nickelodeon‘s Teenage Mutant Ninja Turtles and WWE signed for a line of Ninja Superstars. The co-branded action figures that feature the Teenage Mutant Ninja Turtles as iconic WWE Superstars were revealed during New York Comic Con. The Ninja Superstars assortment from Playmates Toys, which will be available exclusively at Walmart next month, includes Leonardo as WWE Superstar John Cena, Raphael as WWE Hall of Famer Sting, Donatello as WWE Superstar Undertaker, and Michelangelo as WWE Hall of Famer “Macho Man” Randy...

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Skylanders Imaginators and Middle School: The Worst Years of My Life Drawing Contest Invites Fans to Get Creative

Middle School: The Worst Years of My Life and Skylanders Imaginators partnered for a “Drawing to Life” contest to celebrate the upcoming film release on Oct. 7 and video game debut on Oct. 16. The “Drawing to Life” contest, which runs through Sept. 30, allows fans to use their imaginations to draw their own unique Skylander and submit a photo of their artwork to Instagram using the hashtag #SkylandersMiddleSchoolContest. Fans will be entered to win a hometown movie screening of Middle School: The Worst Years of My Life with friends and family. Winners will be chosen by a panel of judges from Toys from Bob and CBS Films. Skylanders Adventure Club fans who pre-order Skylanders Imaginators between Sept. 24 and Oct. 16 will receive two free movie tickets to Middle School: The Worst Years of My Life.    Click here for official rules and information about the...

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Rubik’s Is On the Hunt for the Fastest Rubik’s Race Player

Rubik’s Brand Ltd. and University Games relaunched their head-to-head challenge game Rubik’s Race, available in retail stores nationwide. To celebrate the classic game, University Games is hosting the Rubik’s Race Challenge to find the fastest Rubik’s Racer ever. To enter, participants must upload a full video of their game play and the time taken to complete the game to The winner of the challenge will get a Rubik’s prize package. Rubik’s Race is available in stores or online at and

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Crayola Launches Art With Edge Coloring Line

Crayola has launched Art With Edge, a coloring line specifically geared towards teens and tweens, and is available now at The line, which bridges the gap between kid and adulating coloring, features seven coloring books and two coloring kits with bold artwork inspired by pop culture include graffiti, sugar skulls, animals, landscapes, zombies, Batman, and Justice League. Each coloring kit has 20 coloring pages and 20 Crayola fine markers. Customers can frame their finished pieces from the coloring books, and each page has up to one hour of coloring time per...

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PJ Masks Collection Coming to Toys “R” Us Stores Nationwide

Just Play LLC will launch toy line based on Entertainment One’s animated superhero series PJ Masks exclusively at Toys R’’ Us stores nationwide and online at The PJ Masks collection, designed for kids ages 3 and, up will feature colorful and highly detailed figures, a PJ vehicle assortment set, plush, an action-packed PJ Masks Headquarters Playset, and dress up and role play toys. These toys and outfits will transform young fans into PJ characters ready to fight crime and save the day. The PJ Masks Collection will be available next month in stores and online in the U.S. and in Toys “R” US locations in Canada in November....

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