First previewed yesterday at the Toy Insider’s Sweet Suite event, Bandai Namco Entertainment today revealed tori, an interactive play experience that encourages individual creativity, collaboration, and critical thinking.

Tori uses Mirror Play technology to bring kids’ creations, such as pages of a coloring book, to be instantly reflected in the supported apps. Kids can also use their tori wand, catapult, or spacecraft over the tori board to use the physical pieces to mirror moves within the apps.

Kids can craft and customize both digital elements and the toys using the tori Explorer Pack. This creative journey gives a balanced experience between on- and off-screen activities.

“We believe in creative, playful, and active methods that develop activities where problem solving, creativity and concentration are at the core. In such regard, tori allows kids to have fun and express their personality through creative and interactive experiences with a perfect balance between on- and off-screen time,” says Herve Hoerdt, senior vice president of marketing, digital, and content at Bandai Namco Entertainment Europe.

The tori Explorer Pack will release on Oct. 2 and is compatible with iOS and Android smartphones and tablets. Starting with five apps available on the App Store and Google Play Store at release, the tori ecosystem will be enriched with new apps and toys.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.