Sweet Suite 2019

The Toy Insider’s 10th annual Sweet Suite event took place on July 24 at Pier Sixty in New York City. Known as the Biggest Night of Play, the premier toy party was completely sold out for both sponsors and attendees, hosting more than 400 members of the press alongside YouTube and digital influencers to connect with more than 80 toy companies in advance of the holiday shopping season.

This year at the legendary Sweet Suite, members of the press and top-tier digital influencers enjoyed one-on-one time with representatives from the hottest kids’ brands and properties on the market, including VTech, Just Play, Bandai Namco Entertainment, KidTrax, Blip Toys, Jakks Pacific, Jazwares, Basic Fun!, Crayola, Hasbro, PlayMonster, Mattel, LEGO, WowWee, Spin Master, Moose Toys, and more.

Attendees had a chance to explore a life-size PJ Masks Seeker vehicle, see the debut of Tic Tac Toy’s new line of toys from Blip Toys, meet Avengers cosplayers from NY Avengers, and more! Keep following the fun using #sweetsuite19!

Guests also played with hundreds of new toys and enjoyed an exciting party atmosphere with tons of interactive elements, such as photo ops, contests, games, and so much more. Guests also enjoyed delicious food and cocktails, all while getting a first look at new product reveals and making new industry connections.

Enormous swag boxes, which will spark a resurgence in social media impressions, and ensure bloggers and journalists have products on-hand to review and share with their followers, were shipped directly to attendees’ homes after the event. The swag boxes will yield live and recorded unboxing videos on Instagram, Facebook, and YouTube.

Additionally, on Sept. 18, the Toy Insider team will host its eighth annual HoliDAY of Play event in New York City, where 150 members of the media will be the first to see the Toy Insider’s hot holiday toy picks, as well as meet with top manufacturers before the holiday season.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.