Barbie has a hot new ride with some colorful wheels.
Mattel rolled into The LA Auto Show to drop the curtain on the new Barbie Extra Convertible. The life-sized version of the vehicle from Barbie designer Judy Choi was created by Mattel‘s vehicle team. The unveiling was timed to the launch of the toy version which is available at Walmart this holiday season.
According to Mattel, the first Barbie car rolled off the assembly line in 1962. Over the years, she’s driven pink corvettes, campers, beach buggies, and more. Even Ken once had a Mini Cooper. The Barbie Extra Convertible features colorful wheels, a pink-and-white interior, a pet pool in the trunk, and wing-inspired doors.
While the life-sized version of the Barbie Extra Convertible won’t be available for sale, visitors to The LA Auto Show can see it on display in the West Atrium alongside the toy version when the show opens to the public, Nov. 18-28, 2021 at the Los Angeles Convention Center.