Barbie Rolls Into the LA Auto Show for Extra Convertible Debut

The life-sized Barbie Extra Convertible | Source: Mattel

Barbie has a hot new ride with some colorful wheels.

Mattel rolled into The LA Auto Show to drop the curtain on the new Barbie Extra Convertible. The life-sized version of the vehicle from Barbie designer Judy Choi was created by Mattel‘s vehicle team. The unveiling was timed to the launch of the toy version which is available at Walmart this holiday season.

The 2021 Barbie Extra Convertible | Source: Mattel

Related: Mattel Crowns 2021 Hot Wheels Legends Tour Winner

According to Mattel, the first Barbie car rolled off the assembly line in 1962. Over the years, she’s driven pink corvettes, campers, beach buggies, and more. Even Ken once had a Mini Cooper. The Barbie Extra Convertible features colorful wheels, a pink-and-white interior, a pet pool in the trunk, and wing-inspired doors.

While the life-sized version of the Barbie Extra Convertible won’t be available for sale, visitors to The LA Auto Show can see it on display in the West Atrium alongside the toy version when the show opens to the public, Nov. 18-28, 2021 at the Los Angeles Convention Center.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.