Source: The Topps Co./The Toy Book

Bazooka Joe is calling in some famous faces to help with Father’s Day this year.

The Topps Co.’s Bazooka Candy Brands harnessed the power of Cameo to recruit Anthony Anderson, Sean Astin, Gilbert Gottfried, Jon Lovitz, Dolph Lundgren, and Charles Shaughnessy for a series of six PSAs to tell people that “It’s OK to Dad Joke.” The campaign is inspired by Bazooka’s popular comic strips that have accompanied classic packs of gum for decades.

“Bazooka Comics have entertained generations with their classic dad joke humor,” says Bazooka Brand Manager Alyson McManus. “This campaign provides us with a playful and fun way to put dad jokes front and center while celebrating our comics and Father’s Day.”

Related: ChizComm Inks a Sweet Deal with Bazooka Candy Brands

The digital videos are rolling out now on Facebook and Instagram.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.