ChizComm Inks a Sweet Deal with Bazooka Candy Brands

Source: Bazooka Candy Brands

ChizComm is ringing in the new year with a sweet new deal.

The growing company — recently acquired by Genius Brands International — will serve as the PR agency of record for Bazooka Candy Brands (BCB), a division of The Topps Co.

Under the new agreement, ChizComm will take the lead to boost iconic candy brands, including Ring Pop, Push Pop, Baby Bottle Pop, Juicy Drop, Totally Awesome, and Joe Bazooka’s personal favorite: Bazooka gum. The company’s media buying division, ChizComm Beacon Media, has been working with BCB since 2018.

“We are so thrilled to have earned the trust with Bazooka Candy Brands over the last two years to expand our partnership,” says Harold Chizick, president and CEO of ChizComm. “Their innovative approach to bringing entertainment to the confectionery business and bringing smiles to consumers’ faces is perfectly aligned with what we do. It diversifies ChizComm’s portfolio to be more inclusive of the family category outside toys and games, and we’re looking forward to working on this amazing portfolio of brands that spans across generations.”

Bazooka Throwback Packs featuring Bazooka Joe and His Gang | Source: BCB

Effective immediately, ChizComm will begin handling media relations and influencer marketing for BCB brands in addition to crafting integrated marketing campaigns that will intersect with consumer and industry events.

Bazooka Bubble Gum was first offered by Topps in 1947. The Bazooka division eventually grew beyond bubble gum into other confections that have remained a consistent fixture at retail in the decades since.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.