My Friend Maisy is making the most of its Season 2 greenlight. With production slated to begin later this year, Trustbridge Entertainment has appointed BBC Studios to manage the classic preschool property worldwide.
While the companies already co-produce the television series, this new agreement grants BBC Studios the global brand and licensing rights to the Maisy IP as a whole, based on Lucy Cousins’ beloved storybooks. Under the partnership, BBC Studios will expand the franchise across consumer products, content, and licensing in all regions and markets, excluding Greater China, which Trustbridge will continue to oversee.
“We are hugely excited to welcome the publishing icon Maisy into the BBC Studios’ Brands and Licensing family,” says Suzy Raia, EVP Global Consumer Products at BBC Studios. “The partnership marks a vibrant new chapter for the heritage brand, greatly enriches our globally respected brand portfolio, and opens the door for incredible commercial opportunities with this joyful preschool property.”
The news comes on the heels of My Friend Maisy’s second season greenlight, commissioned by Sky Kids, which is also helping to fund the series’ development.
The first season of My Friend Maisy is now streaming in the U.K. on Sky Kids and Now TV. For more information about the series and its licensing, visit bbcstudios.com.
