Marmalade is coming to Mandalay. Studiocanal Kids & Family is returning to this year’s Licensing Expo in search of new partners to look after the beloved Paddington Bear.
Since his first appearance in 1958, Michael Bond’s adorable bear has been on a train that shows no signs of slowing down. Paddington has traveled the world in books, blockbusters, big-box stores, and, most recently, bathtubs — thanks to a licensed collaboration with Lush. The Paddington Bear bath and body collection sold out in a matter of days, proving the character’s warmth, kindness, and positivity continue to resonate with modern-day Generation Z audiences.
The Peninsula Hotel in Beijing debuted a Paddington-themed afternoontea experience. | Source: The Peninsula Beijing
'Paddington: The Musical' has won a record number of awards since opening last November. | Source: Paddington: The Musical
In addition to a growing presence in retail and lifestyle, Paddington Bear has also starred in a variety of location-based experiences, from a themed afternoon tea and family activities at The Peninsula Beijing to the live stage show “Paddington: The Musical” in London’s West End. Since the curtains opened in November 2025, the musical has won nine WhatsOnStage Awards, including Best New Musical, and earned multiple Olivier Award nominations.
'Paddington — Mission Marmalade!' is available to play now on 'Roblox.' | Source: Roblox
Paddington Bear has starred in multiple events on the 'Crayola Create & Play+' app. | Source: Crayola
Online, Paddington continues to charm players of all ages, from his adventures on Roblox to his colorful Crayola Create & Play+ takeovers. Each digital platform brings the character to life in a new way, allowing families to share in the stories with their kids while introducing Paddington to a new generation of fans.
Sharing the spotlight with Paddington is Studiocanal’s broader box-office catalogue, with licenses spanning a century of horror, nostalgia, and even French New Wave, including works from Jean-Luc Godard. The lineup features iconic film franchises like Terminator, Rambo, and John Carpenter’s creepy creations, as well as cult classics like Evil Dead and The Howling, all seeking licensed resurrections in new categories and territories.
To learn more, visit Studiocanal at Stand No. B196 at Licensing Expo 2026, taking place May 19-21 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
