It’s game on for Bonkers Toys and FGTeeV. The toymaker entered into a licensing partnership with the hit YouTube channel for a toy line set to launch this fall. Boasting more than 17 billion views, the FGTeeV family of YouTube channels includes FGTeeV, FUNnel Vision/FV Family, and Doh Much Fun. The family behind the channels combines traditional gameplay reviews with comedy, animation, music videos, and character mashups.

On YouTube, FGTeeV features gameplay across Xbox One, Playstation 4, and Nintendo Switch, with popular videos featuring Minecraft, Angry Birds, Five Nights at Freddy’s, Mario Kart, Super Mario Bros, Amazing Frog, Plants vs Zombies, Pokemon Go, Hello Neighbor,, Roblox, Scribblenauts, and more.

As they did last year with the launch of their Ryan’s World collaboration, Bonkers Toys will be premiering the FGTeeV product line by invitation only at Toy Fair New York. The line is being designed with a focus on their character-based original videos, and promoted through the marketing power and tremendous reach of their numerous YouTube channels.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.