It’s game on for Bonkers Toys and FGTeeV. The toymaker entered into a licensing partnership with the hit YouTube channel for a toy line set to launch this fall. Boasting more than 17 billion views, the FGTeeV family of YouTube channels includes FGTeeV, FUNnel Vision/FV Family, and Doh Much Fun. The family behind the channels combines traditional gameplay reviews with comedy, animation, music videos, and character mashups.

On YouTube, FGTeeV features gameplay across Xbox One, Playstation 4, and Nintendo Switch, with popular videos featuring Minecraft, Angry Birds, Five Nights at Freddy’s, Mario Kart, Super Mario Bros, Amazing Frog, Plants vs Zombies, Pokemon Go, Hello Neighbor, Slither.io, Roblox, Scribblenauts, and more.

As they did last year with the launch of their Ryan’s World collaboration, Bonkers Toys will be premiering the FGTeeV product line by invitation only at Toy Fair New York. The line is being designed with a focus on their character-based original videos, and promoted through the marketing power and tremendous reach of their numerous YouTube channels.