The Rizzler has conquered TikTok. Now, he’s heading for the toy aisle.
Bonkers Toys has secured a master licensing agreement with the 10-year-old creator Christian Savasta, better known as The Rizzler, for his first officially licensed toy collection. The line will bring his signature “rizz face” and playful personality to collectible plush, figures, and accessories in Fall 2027.
Savasta rose to social media fame on TikTok with an exaggerated expression that earned him his nickname: squinted eyes, a raised eyebrow, pursed lips, and a stroke along the chin. The creator has since built a following around the character under the username @ItzTheRizzler, turning a bit of internet slang — “rizz,” or charisma — into an online persona.
“With his unmistakable personality and highly engaged fanbase, The Rizzler has evolved from viral sensation into a true pop-culture personality, making him a natural fit to bring from the screen into the physical world,” said Dan Meyer, Head of Brands, Bonkers Toys.
The licensing partnership continues Bonkers Toys’ focus on bringing digital creators and viral entertainment into the toy aisle, including past collections inspired by Skibidi Toilet, Aphmau, PrestonPlayz, Ryan’s World, Toys and Colors, and more.
The Rizzler collection is slated to hit major U.S. retailers in Fall 2027. For more information, visit bonkerstoys.com.
