The next wave of play is already taking shape, with 2027 bringing fresh ideas across toys, games, collectibles, and hands-on activities. From imaginative play patterns and portable entertainment to fan-favorite licenses and clever twists on classic formats, the year ahead promises plenty of new ways for kids, families, collectors, and fans to play. Here’s a look at some of the products set to make their way to shelves throughout 2027.
MARVEL LEGENDS SERIES MARVEL’S SENTINEL, MARVEL VS. CAPCOM
Standing 11 inches tall, this made-to-order Sentinel features more than 20 points of articulation and 11 accessories for re- creating retro game poses, attacks, and Rocket Punch action.
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GRAVITRAX MICRO
This 63-piece portable marble-run set introduces hexagonal clamping blocks for building stable bridges, overhangs, and directional changes, then stores inside its carrying case.
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VENDING MACHINE
Kids stock six snacks, turn dispensing levers, insert coins, swipe a pretend card, and collect change while exploring colors, numbers, letters, and early math.
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A GAME OF FILTH & FANTASY
Romantasy tropes and cheeky humor fuel this party game, which encourages players to finish story prompts with their funniest, filthiest, and most fantastical responses.
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POWER RANGERS ZEO — GOLD RANGER
Gilded from head to toe, this 6-inch figure features 22 points of articulation, the Golden Power Staff, helmet, Zeo Pistol, and Zeo Blade.
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THE LEGEND OF ZELDA HEROES OF HYRULE LINK
Inspired by The Legend of Zelda: Tears of the Kingdom, the Hyrule Hero comes with his Hylian shield, interchangeable Zonai power hand, and Master Sword.
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MAXX ACTION 3-PACK FARM VEHICLES
A tractor, pickup truck, and front loader feature realistic sounds, flashing lights, friction-powered motors, and treaded rubber tires for action-packed farm adventures.
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WARRIOR CATS STORY SCENES SERIES 1
Each 4-inch mystery book opens into a detailed Warrior Cats scene with a mini figure, with Firestar, Scourge, Spottedleaf, Bluestar, Brightheart, and Tigerstar to collect.
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STAR WARS: ULTIMATE GROGU
Standing 14.6 inches tall, this 1:1-scale animatronic Grogu features lifelike skin and hair, more than 250 movements and sounds, three interactive modes, and accessories.
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THE AQUABATS! 3.75-INCH RETRO ACTION FIGURES
Ska-Punk legends The Aquabats! dive off the stage and into toy collections with this series of action figures inspired by a combination of concert, album, and Super Show! appearances. Each wave includes an Aquabat and a super villain. First up, the MC Bat Commander (pictured) and a Sand Flea.
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POTION PETS MYSTERY ORB
Each crystal-inspired mystery orb reveals one of 10 collectible fantasy pets, inviting kids to trade characters, build enchanted collections, and create imaginative stories around every surprise.
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HELLO KITTY STICKI ROLLS COLLECTION
Hello Kitty joins the Sticki Rolls lineup across collectible Capsules, Pendants, and Sticki Bands designed for portable sticker play, sharing, and accessorizing.
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MOTOR EDGE 1:24 ASTON MARTIN VANTAGE GT3 PULL BACK WITH LIGHT AND SOUND
Race-inspired Aston Martin detailing pairs with pull-back action, working headlights, sound effects, and rubber tires with this 1:24-scale vehicle.
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3D STICKER MAKER REFILL PACK — WINTER WONDERLAND
Festive artwork, confetti, magnet backers, and sticker shells restock the 3D Sticker Maker Machine with supplies for 40 winter-themed shaker stickers.
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APHMAU TEENY TREATS SERIES ONE
Six food-themed mystery sets serve up MeeMeow-inspired fun, with four mini collectibles packed into Kitty Creamery, Donut Delight, Bobalicious, Tea Time, and other assortments.
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KPOP DEMON HUNTERS RUMI SAIN-GEOM PREMIUM ELECTRONIC SWORDÂ
Inspired by Rumi's signature weapon, this collector-grade replica comes to life with colorful LED lights and sound effects, which respond in real time to movement, music, and even fans’ own singing. It's fully rechargeable, dripping with detail, and even includes a purple display stand.
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HYDRO TAG NANO
Soak the reusable sponge rounds, load the compact blaster, and launch splash shots up to 25 feet at friends or the included color-changing target.
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TIPPIN’ TACOS
Players use tongs to stack spinner-selected toppings onto a balancing taco shell, strengthening fine motor skills while trying to avoid a game-ending tip.
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MOOMIN HOUSE
This DIY book nook kit invites builders to assemble a Moomin House-inspired miniature scene designed to add handcrafted character and storybook charm to a bookshelf display.
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MSZ 1:12 DUCATI MONSTER
Authentic Ducati Monster styling, premium detailing, and working suspension bring realism and hands-on play to this 1:12-scale motorcycle replica.
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US VS. THE WORLD
Couples can tackle outrageous survival scenarios, reveal their choices, and test how often they agree before four lost lives bring the relationship apocalypse.
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SQUISHI YUM YUMS MYSTERY SQUISH FORTUNE COOKIES
Fortune cookie-inspired squishies combine colorful character designs, satisfying sensory play, and hidden messages, with space for collectors to write personalized fortunes before sharing or trading.
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TRANSFORMERS AGE OF THE PRIMES DELUXE CLASS DECEPTICON WILD RIDER
This 5.5-inch Decepticon Wild Rider converts from robot to car in 13 steps and includes two blasters that attach in either mode.
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KANOODLE GO
Eight puzzle pieces, a miniature board, built-in storage, and a backpack-ready carabiner pack 50 screen-free challenges into each portable game.
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PLAYMOBIL PLAY EGGS COLLECTION
Each reusable egg contains two figures, accessories, and pieces that form a compact play scene before transforming into a money box. Adventures include a parachuting police officer, an animal balloon ride, Pegasus grooming, and a knight’s tower duel.
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Stay on the Pulse of Play!
A version of this feature appears in The Toy Book‘s 2026 Fall Toy & Licensing Preview Issue. Read the full issue here!
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