Brio Launches New Flora Playset Line

Brio, the legacy toy brand, is unveiling its new preschool playset line, Brio Flora, with three interactive sets, featuring animal figures and floral-inspired designs. 

Each Flora playset offers kids ages 3 and up multiple ways to play and includes collectible Flora figures such as Jasmine, Clover, and Peony. The figures have magnetic noses and can be customized with berry, flower, wing, and mask accessories. The figures can interact with each other and their playset environments, flying into flower houses, gliding through tree branches, and more. To expand the play experience, these figures are also compatible with Brio World wooden tracks (sold separately). 

“Flora is an exciting new playset line for Brio, created for families who want more from playtime,” says Mark McHugh, Product Marketing Manager, Ravensburger North America. “It offers a vibrant, imagination-driven world built by the designers of Brio World, who customers have trusted and loved for generations. With endless ways to explore and no two play sessions the same, Flora allows children to build an ever-changing world they’ll want to return to again and again.”

Brio has been a leader in the toy industry for 130 years. The Flora line continues that legacy by encouraging imaginative play and adding a touch of whimsy for families nationwide. The collection is available at select retailers and specialty toy stores in the United States and Canada.

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