The first Build-A-Bear NFT Auction will be held on Oct. 3. | Source: Build-A-Bear

In honor of its 25th Anniversary, Build-A-Bear Workshop is expanding into the Web3 realm by offering NFTs in partnership with Sweet.

The three-part launch will take place on Oct. 4, during which Build-A-Bear will offer an auction for a Limited Edition NFT Collectible Bear featuring Swarovski Crystals. The auction will run through Oct. 6 with bidding starting at $2500. The winner of the auction will receive a physical version of the bear, along with its NFT, as well as a trip for two people to Build-A-Bear’s 25th Anniversary Gala in St. Louis.

The Limited Edition 25th Anniversary Bear includes Swarovski Crystals. | Source: Build-A-Bear

“[The entry into Web3] is not only an acknowledgment of the accomplishments over our first 25 years but a look ahead to new ground-breaking opportunities for our company,” says Build-A-Bear Workshop CEO Sharon Price John. “This announcement speaks to our future in a world that is increasingly about the physical blending with the digital.”

Related: The Future of Play: Save the Date for Toy Fair 2023

10% of the sale price of the limited edition bear will be donated to the Build-A-Bear Foundation, which has previously donated over $22 million and 1.5 million stuffed animals to a variety of charities worldwide.

In the second phase of the launch, Build-A-Bear will hold a second auction in November, auctioning off five 1/1 Silver-themed Bear NFTs, along with matching physical bears to accompany each NFT. In December, Build-A-Bear will offer the chance to purchase randomized bear-themed generative NFTs, each with its own qualities and characteristics.

Each of the NFTs will be accessible on the Polygon network.

About the author

Vivian Rousseau

Vivian Rousseau

Vivian Rousseau is an Editorial Intern with Adventure Media & Events, where she writes for The Toy Book, The Toy Insider, and The Pop Insider. She is also currently a Senior at Rutgers University - New Brunswick studying Journalism & Media Studies. Vivian’s two previous internships have been in news writing as well, as she loves to write! When she isn’t writing or doing her schoolwork, Vivian is typically reading, at the gym, or soaking up her last year of college with her friends and sorority sisters!