Target has unveiled its Bullseye’s Top Toys List for the holiday season, featuring 50 toys selected by the retailer’s merchants and starting at $4.99.
“Guests tell us they count on Target to make holiday shopping fun, easy, and full of discovery, especially when it comes to finding the toys kids can’t wait to unwrap,” shares Cassandra Jones, Senior Vice President, Fun101, Target. “Bullseye’s Top Toys List brings together our expert edit of the season’s most exciting toys together in one place, and our new digital experience gives families a fun new way to discover favorites, share wish-list ideas, and shop for everyone on their list.”
The curated list spans a range of ages and interests, with this year’s selections highlighting trends including imaginative play, sensory toys, building and STEM-inspired play, gaming, character toys, role play, fashion and beauty, vehicles, and family-oriented play. The list includes brands such as The LEGO Group, Barbie, Disney, and Nintendo, as well as Target-owned brands and other Target-exclusive products.
More than half of the toys on Bullseye’s Top Toys List are exclusive to Target. The retailer also says that more than one-fifth of its overall toy assortment is exclusive to Target, with more than 1,000 affordable toys available for under $10.
The 2026 list is organized into 10 trends:
- A world of make-believe
- Squish, stretch, and surprise
- Make, build and discover
- Turn up the play
- Characters come to life
- Little chefs, big imaginations
- Glam it up
- Play the Target way
- Ready for action
- Hugs that help
Among the featured toys are Mattel’s Barbie DreamHouse, Fisher-Price Little People Ultimate Mountain Playset, Gigglescape dolls, ZURU’s Mini Brands Mini Vinyls, Moose Toys’ Gui Gui Mega Slim Haul, Gigglescape Magnetic Building Tiles, Nintendo Switch 2, Just Play’s Sesame Street Tickle Me Elmo Giggle Max, Gigglescape play food and kitchen toys, PAW Patrol and Hot Wheels playsets, RMS Mystery Squishy Dumplings, and Jazwares’ Pokémon Pikachu Puppetronic By RealFx.
Items exclusive to Target include Spin Master’s Hatchimals Hello Kitty Bloomables, LEGO Star Wars Up-Scaled Darth Vader Minifigure, Moose Toys’ Little Live Pets My Really Real Puppy, FAO Schwarz makeup sets, and Target-themed role play toys.
Target is also expanding its digital holiday toy discovery experience with its most expansive Holiday Kids Catalog yet. Available through Target.com and the Target app, the catalog features nearly 500 items, including Bullseye’s Top Toys, along with interactive content, video reviews, and toy demonstrations. Throughout the holiday season, the toys will also be featured online and in stores in displays organized by age, interest, and play style.
The list also includes the special-edition Gigglescape St. Jude bear, which is designed to support St. Jude Children’s Research Hospital. Target will donate $3 to St. Jude for every Gigglescape St. Jude bear purchased in stores or online from Nov. 1, 2026, through Jan. 2, 2027.
Bullseye’s Top Toys List and Target’s digital Holiday Kids Catalog are available now.
MINI BRANDS REALLY WORKS VINYL PLAYSET SERIES 1
Fans can unbox a real working record player that spins and plays music. Each playset comes packed with a limited edition Mini Vinyl record and a Mini Record Stand, perfect for displaying a collection. There are 45 albums to collect from Bruno Mars, KISS, Rick James, Fall Out Boy, and more.
Buy Now
GUI GUI MEGA SLIME HAUL
Kids can unbox and mix the five different slimes, which come with more than 50 mix-ins and beauty-inspired accessories, to create unique combinations.
Buy Now
TICKLE ME ELMO GIGGLE MAX
This reimagined version of the classic ‘90s toys brings all the giggles. Standing at 18 inches tall, Tiggle Me Elmo Giggle Max provides hysterical laughter, full-body movements, and more playful reactions that keep kids smiling and entertained.
Buy Now
POKÉMON PIKACHU PUPPETRONIC BY REALFX
Pikachu comes alive with more than 100 action and sound combinations, touch sensors, blinking eyes, mouth movement, and soft puppetronic play. Created by Wow! Stuff.
Buy Now
PAW PATROL MEGASAURUS VEHICLE
Rocky’s recycling truck rolls in with a dino-sized surprise. When kids press the light bar, a 2-foot inflatable dino will pop out. Kids can pack the dino back in the truck and inflate it over again. Complete with sounds inspired by the movie.
Buy Now
MYSTERY SQUISHY DUMPLINGS
These viral squishy dumplings are available in a variety of colors and textures. The mystery packaging looks like a dumpling steamer, leading to a nationwide chase for the highly desired golden dumpling.
Buy Now
CRUNCHLABS CRUNCH KITS
The line includes experiments such as Turbo Trick Planes, Egg Drop Challenge (pictured), Slime Prank Lab, and Stunt Bike Launcher, each inspired by Mark Rober’s epic videos.
Buy Now
BABY BORN REAL
With this handcrafted doll line, kids can personalize their baby’s gender, skin tone, and eyes, and discover surprise characteristics. Each baby includes fashions, accessories, a reusable bassinet, and digital experiences.
Buy Now
BLUEY X TONIES COLLECTION
It's time to dance and play with Bluey, Bingo, and Muffin with this Toniebox 2 collection, which includes three Tonies figures, a themed Toniebox 2, Tonieplay Bluey: All Day Play, a themed Toniebox 2 sleeve, and a Bluey Listen & Go Bag.
Buy Now
HATCHIN’ YOSHI
Start to play by tapping on the egg and moving it. Eventually, Yoshi hatches out and greets kids with a “Yoshi!” Once hatched, the Yoshi figure is fully interactive for engaging play.
Buy Now
