Aurora World is adding a new holiday license to its plush portfolio with a collection inspired by Rudolph the Red-Nosed Reindeer. The lineup will bring characters from the classic special to multiple plush formats, with retail shipments scheduled to begin in August ahead of the fourth-quarter holiday season.
“Partnering with a category leader like Aurora World ensures that our characters are represented with the highest standards of craftsmanship,” says Danielle Flom, director of licensing for Rudolph the Red-Nosed Reindeer at Character Arts.
The introductory release features 14 plush designs centered on Rudolph, Clarice, and Bumble across several of Aurora’s established product lines. The collection includes Palm Pals plush in 5-inch and 8-inch formats, and in clip-on form; Spudsters plush featuring stackable, squeezable designs; and 12-inch Classic Cuddle Plush versions of Rudolph and Clarice, designed for display and cuddling.
“Truly, there is no Christmas without Rudolph the Red-Nosed Reindeer,” says Michael Kessler, executive vice president at Aurora World. “We are honored to bring these mythical, heartwarming characters into the homes of families everywhere.”
The collection arrives as the Rudolph the Red-Nosed Reindeer television special approaches its 62nd consecutive season on network TV, extending the brand into new licensed plush offerings for multigenerational fans. Products will be available beginning in August through Aurora’s website, specialty retailers, and mass retail nationwide.
