Pop Art Soft introduces unicorns and sea turtles to its collection of plushies. | Source: Cepia
Make way for some new animals to join the elephant herd.
Cepia, creator of the Pop Art Soft brand, is expanding its collection of elephant plushies to include sea turtles and unicorns. In addition to the new creatures, the release will also include colorful new elephant designs.
Following a test launch at Learning Express last year, Pop Art Soft elephant plushies entered wide release earlier this year as cuddly, soft “buddies” with vibrant designs for kids to play, travel and study with.
Each elephant, sea turtle, and unicorn is filled with weighted beans to provide its ultra-soft effect. The plushies come in three sizes, including 4-inch mini (available only in mystery bags), 7-inch mighty, and mammoth 12-14-inch.
“Pop Art Soft has always been about bringing a bit of whimsy and fun into people’s lives,” says James Russell Hornsby, CEO of Cepia. “With the introduction of sea turtles and unicorns, we’re excited to expand our collection and give people even more options to choose from when it comes to finding their perfect plushie companion.”
The new designs are being shown at the LA Toy Previews this week and will be available this summer at Walmart, Target, Five Below, and select specialty retailers. For more information and to see Pop Art Soft’s current selection visit popartsoft.com.
