Cra-Z-Art Enters Game Aisle with Flying Pigs

Cra-Z-Art is making pigs fly.

Known for its toys, puzzles, and art supply projects, Cra-Z-Art is entering the game aisle for the first time with Flying Pigs. Shown to attendees at the Toy Insider‘s Sweet Suite event in NYC last month, the game features toy pigs that fly inside an enclosed dome using a safe, motorized fan. Kids can insert the included wands through the four openings in the dome to catch the pigs as they attempt to fly right by. Whoever catches the most pigs wins, but beware the white pig — catching that one means putting all of your piggies back in the dome.

“As the name suggests, Flying Pigs is a fun, silly, and innovative way for kids to compete against their friends and family as they practice counting, STEM skills, and more. Kids won’t want to stop playing,” says Cra-Z-Art Chairman Lawrence Rosen.

Flying Pigs is available at Target and other U.S. retailers, in addition to Walmart Canada.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.