Crayola x Burger King

Crayola x Burger King Promotion | Source: Crayola

Crayola and Burger King have been collaborating for decades and now the pair is kicking off a new promotion to inspire summer creativity.

Under a new deal brokered by Jenifer Kramer of Jenerosity Marketing, Burger King is offering a collection of six premium Crayola toys that are available with the purchase of a King JR kids’ meal. Each toy includes a 2-ounce packet of Crayola dough and an interactive plastic toy that kids can use to cut, roll, or emboss the reusable, moldable dough. When playtime is over, the toy doubles as a storage container.

The summer promotion was designed around a wild animal theme and will be supported with Crayola-branded in-store signage, a digital campaign, and TV support.

Parents can look for the Crayola toys at Burger King locations through July 5 or while supplies last.