Source: CreateOn/The Toy Book

CreateOn is headed to Seussville for its latest range of Magna-Tiles building sets.

The company inked a new deal with Dr. Seuss Enterprises for the new collection of four sets that will launch later this year. Kids will be able to build colorful new structures inspired by iconic books, including Green Eggs and Ham, Oh, The Places You’ll Go!, The Cat in the Hat, and How The Grinch Stole Christmas!

“As we continue to build CreateOn’s roster of partners, Dr. Seuss epitomizes the iconic stories, characters, and imagery that can come to life in an entirely new way for new generations through our unique approach to customizing Magna-Tiles,” says Steve Rosen, vice president, CreateOn. “With our Dr. Seuss Magna-Tiles structures, kids and parents can work together to creatively bring new life to these classic stories.”

Related: Dr. Seuss Enterprises Releases Educational AR Alphabet App

In recent months, CreateOn has expanded its roster of Magna-Tiles to include licensed properties from Crayola, Sesame Workshop, and Build-A-Bear Workshop.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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