BlushCrunch Studio names CultureFly as its flagship merchandise partner for its popular Roblox title Dandy’s World.
As a leading creator of officially licensed pop culture products, CultureFly will develop and distribute products across retail, e-commerce, and in-game platforms. This year, consumers can expect a full range of products inspired by the video game, including plush, toys, apparel, and more. Along with online platforms, merchandise will be available at leading retailers like Walmart, Target, Amazon, and Five Below.
Created by BlushCrunch Studio’s owner and developer, credited through the handle Qwelver, Dandy’s World is a character-driven survival game that blends stylized mascot horror with team-based gameplay. The game has grown in popularity within the Roblox community, amassing and surpassing 4 billion plays.
“I never imagined my ideas and artwork could inspire such a passionate and creative community,” says Qwelver. “CultureFly really gets what these characters mean to our fans, and that’s why partnering made so much sense.”
“We’re partnering with BlushCrunch Studio to build a cross-platform merchandise experience that meets fans wherever they are online, in-store, or in-game,” says Courtney Kaadi, director of licensing at CultureFly.
To learn more about CultureFly, visit culturefly.com.
