Some new plushies are set to roll out of the station on the Isle of Sodor.

Dan Dee International inked a multiyear licensing deal with Mattel for Thomas & Friends under which it will create a full range of everyday and seasonal plush for the U.S. and Canada.

“Thomas & Friends is beloved by so many parents and children. We are happy to be partnering with Mattel to bring these iconic characters to life in the toy and seasonal aisle,” says Menal McGrath, Senior Vice President of Licensing of Dan Dee International.

Related: The Toy Book’s 2023 Classics & Specialty Issue Is Here!

The first Dan Dee Thomas & Friends plush has already arrived at Barnes & Noble stores.

The company says that shipments are on the way to Walmart and will hit shelves in the toy and seasonal departments later this year.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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