DJ deadmau5 is celebrating 25 years in the music industry with both his retro5pective tour and a new line of collectible plush clip-ons. The clip-ons, made by TOYMAK3RS, utilize blockchain technology to offer fans unique digital experiences.
Six clip-on plush will be released with the launch, each equipped with a QR code offering digital VIP experiences, powered by Jellybean technology and the Aptos blockchain. Fans who scan their QR code will be given access to content personally selected by deadmau5.
Each of the clip-ons comes in mystery box packaging offering a variety of rarities for collectors to find, with everything from the rare Professor Meowintons to the classic mau5 designs.
The new plush line was created by TOYMAK3RS, a company known for its efforts to merge the world of digital and physical toys. The company has previously partnered with big names including Netflix and Adidas.
The new deadmau5 Limited Edition Clip-On Plush Season 1 lineup will be available exclusively at deadmau5’s shows in Los Angeles on April 27, May 2-3 in New York City, and on the official deadmau5 online store while supplies last.
