Diverse Companies has unveiled its newest division: Diverse Brands.
This mass retail division was previously known as part of the key account division of Diverse Marketing, but more recently branched off on its own. Diverse Brands, led by President Tamre Sutphen and Executive Vice President Ryan Fry, brings innovative products and brands to the top retailers in the country, such as Target, Walmart, Sam’s Club, and Amazon.
“Diverse Marketing has been representing suppliers at mass retail for decades,” says Wes Hardin, Founder and CEO of Diverse Companies. “Ownership of Diverse Marketing felt that it was time for teams at Target, Walmart, and Amazon to break off independently and be recognized in their own light as the agency has grown. This will speed up the evolution of the mass branch. With Tamre Sutphen and Ryan Fry leading this new company, I have no doubt this was the right decision.”
Diverse Brands is based out of Minneapolis, Minnesota; Bentonville, Arkansas; and Seattle, Washington. The teams have backgrounds ranging from inventory expertise to search engine optimization and business analysts alike. Each team has shown exponential growth over the last five years, leading to Diverse Brands’ new focus on full-service representation at mass retail.
