Hasbro teamed up with Charlie “Rocket” Jabaley to deliver some holiday cheer in its continued efforts to help families “Bring Home the Fun.”
The toy and entertainment company donated $450,000 to help fuel “Charlie Rocket’s Dream Machine Tour” — an ongoing effort that makes its way across the country delivering spontaneous acts of kindness to those in need. Jabaley, a former music manager that handled clients such as 2 Chainz, is helping families by paying rent, donating cars, and offering additional “life-changing experiences” that can make a big impact to those who have been hit hard by the challenges of life in the pandemic.
Jabaley’s partnership with Hasbro launched in Nashville this past Sunday as select families were invited to “shop” for Hasbro toys and games including Transformers, Baby Alive, Play-Doh, NERF, and more using Monopoly money as currency. In the weeks ahead, Hasbro’s contribution is expected to bring joy to more than 100 families.
“At Hasbro, we have been following along with Charlie’s Dream Machine Tour and have been blown away by the incredible, life-changing acts of kindness he has been delivering around the country,” says Hasbro Chief Consumer Officer, Eric Nyman. “We were so inspired that we decided to join in Charlie’s mission and fund an extra special leg of his tour this holiday season. We are excited that Hasbro has the opportunity to be part of the happiness and hope Charlie and his team will inspire this holiday season and beyond.”
Additional updates from the tour will be shared on Instagram and YouTube.
