Following a teaser dropped by Hasbro CEO Brian Goldner last week, the Rhode Island-based maker of Transformers, My Little Pony, and G.I. Joe is inviting families to “Bring Home the Fun.”

The company launched a new global initiative aimed at helping kids and families stay occupied and entertained as they spend more time together during the COVID-19 pandemic. At the center of the program is, a special resource hub featuring play tips, activities, and challenges alongside information on how kids can cope with the emotional stress caused by such an unfamiliar situation. The program initiative debuted with an introductory video featuring members of the Hasbro family.

“We’ve been incredibly inspired and heartened to see that so many of our brands, such as Play-Doh, Monopoly, and Nerf, are providing relief and comfort to both parents and children adjusting to the new normal of extended time at home,” says Eric Nyman, chief consumer officer, Hasbro. “Many of us are parents, grandparents, and caregivers ourselves, and we hope Bring Home the Fun will help families and friends around the world, and create moments of joy, laughter, and play in a time when we need connection more than ever.”

Additionally, Hasbro is supporting efforts globally to provide meals and other aid to families through this time. The company is providing financial support and toy donations to Save the Children and No Kid Hungry, while Hasbro Canada is providing financial support to Breakfast Club of Canada.