Hasbro - Bring Home the Fun

Following a teaser dropped by Hasbro CEO Brian Goldner last week, the Rhode Island-based maker of Transformers, My Little Pony, and G.I. Joe is inviting families to “Bring Home the Fun.”

The company launched a new global initiative aimed at helping kids and families stay occupied and entertained as they spend more time together during the COVID-19 pandemic. At the center of the program is bringhomethefun.com, a special resource hub featuring play tips, activities, and challenges alongside information on how kids can cope with the emotional stress caused by such an unfamiliar situation. The program initiative debuted with an introductory video featuring members of the Hasbro family.

“We’ve been incredibly inspired and heartened to see that so many of our brands, such as Play-Doh, Monopoly, and Nerf, are providing relief and comfort to both parents and children adjusting to the new normal of extended time at home,” says Eric Nyman, chief consumer officer, Hasbro. “Many of us are parents, grandparents, and caregivers ourselves, and we hope Bring Home the Fun will help families and friends around the world, and create moments of joy, laughter, and play in a time when we need connection more than ever.”

Additionally, Hasbro is supporting efforts globally to provide meals and other aid to families through this time. The company is providing financial support and toy donations to Save the Children and No Kid Hungry, while Hasbro Canada is providing financial support to Breakfast Club of Canada.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.