Excell Brands appointed Terry Rosendahl to the role of president and chief executive officer, effective immediately. Rosendahl, who previously held the position of president of Excell Marketing, will succeed Stan Seidler, the company’s chairman and founder.

Rosendahl’s commitment to the Excell group of companies spans 22 years of successive and progressing assignments.  

Seidler will remain active at Excell Brands, assuming the position of chairman.