Fat Brain ToysFat_Brain_Toys_Logo is celebrating its 13th year in business by rolling out a new and innovative online shopping experience with access to more than 7,500 of the best educational toys on the planet. The new website combines 13 years of expertise into a unique design that includes larger images, streamlined navigation, and new functionality.

“The primary source of innovation in our company has always been our customers,” says Mark Carson, co-founder Fat Brain Toys. “Our refreshed website is a direct reflection of the feedback we’ve received from our customers. With our new site, we’ve put all the top features at our customers’ fingertips.”

Some of the new functionality on the new website includes a gift registry, “peek inside” functionality, improved Toy Value Index and Toy IQ, and deep filtering capabilities.