The biggest toy releases, intellectual property inceptions, and long-forgotten novelties were once a part of The Toy Book‘s inaugural issue in 1985. These products — some familiar and some pointedly era-specific — now live on the shelves of the Toy Book archives. Here’s a look back at dolls, games, and more playsets that defined the year 1985 in toys.


GI JOE: A REAL AMERICAN HERO AIRCRAFT CARRIER U.S.S. FLAGG

U.S.S. Flagg is a 7.5-foot playset that accommodates jets and helicopters. It features furnished interior cabins including the Admiral’s Bridge and comes with a 3.75-inch Admiral Keel Haul action figure.

Product Facts

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This archival product page is presented for informational purposes only. This product previously appeared in the pages of The Toy Book and is no longer available for commercial sale, but vintage items may be found on the secondary market.


DON’T TALK TO STRANGERS

This “new comprehensive game for an old problem” comes with 100 questions and answers on different aspects of child safety. 

Product Facts

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This archival product page is presented for informational purposes only. This product previously appeared in the pages of The Toy Book and is no longer available for commercial sale, but vintage items may be found on the secondary market.


OSCAR DE LA RENTA FOR BARBIE

Barbie dons four gowns from the collection of Oscar de la Renta. The Spectacular Fashion line features a multi-piece ensemble in elegant fabrics that girls can mix and match for a variety of looks.

Product Facts

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This archival product page is presented for informational purposes only. This product previously appeared in the pages of The Toy Book and is no longer available for commercial sale, but vintage items may be found on the secondary market.


VIEW-MASTER HE-MAN AND THE MASTERS OF THE UNIVERSE COLLECTOR’S SET

This set features a durable plastic case containing a 3D Viewer and six picture reels featuring scenes from He-Man and The Masters of the Universe.

Product Facts

Buy Now

This archival product page is presented for informational purposes only. This product previously appeared in the pages of The Toy Book and is no longer available for commercial sale, but vintage items may be found on the secondary market.


LIL’ SPORT LARRY BIRD BASKETBALL

This new version of Ohio Art’s indoor basketball game carries the endorsement and autograph of Boston Celtics forward and 1984 NBA Player of the Year Larry Bird.

Product Facts

Buy Now

This archival product page is presented for informational purposes only. This product previously appeared in the pages of The Toy Book and is no longer available for commercial sale, but vintage items may be found on the secondary market.


This article was originally published in the February 2024 edition of The BIG Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

The Toy Book Magazine, Volume 40, No. 1 — February 2024

About the author

Madison Patterson

Madison Patterson

Madison Patterson is an editorial assistant at the Pop Insider, the Toy Insider, and the Toy Book. When she isn't writing, the Seattle native can be found reading the classics, watching football, and scouring the city for New York's best vintage.

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