Spin Master Digital

Spin Master has been hinting at an expansion of its digital business, and today comes another step toward that ambition.

The company has appointed Fredrik Loving to serve as executive vice president, digital studios. Loving will lead the company’s expanding digital toys and gaming offerings, reporting to Co-CEO Ronnen Harary.

“Fredrik’s reputation as an interactive storyteller and his track record of developing high-performance teams in gaming will be an incredible asset for Spin Master as we continue to innovate within this space, creating immersive experiences and growing our digital gaming presence,” says Harary.

Loving will oversee Spin Master’s digital studio in Los Angeles, which creates digital games and digital components that merge physical toys into connected play experiences for Spin Master’s own intellectual property (IP) as well as third-party apps. Loving will also oversee Spin Master’s Toca Boca Studio in Stockholm and Sago Mini Studio in Toronto, which combined have more than 350 million downloads and 25 million monthly active users in the mobile app space.

Loving is a gaming industry vet with more than 15 years of experience in interactive entertainment. He worked on the acclaimed Battlefield franchise and previously served as executive vice president, digital and interactive at Psyop, and was a board member for Rovio, creator of Angry Birds.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.