The gates of Funko Fair | Source: Funko/The Toy Book

The looming absence of The Toy Association‘s annual industry gathering at the Javits Center is forcing toy and game makers to get creative in how they’re connecting with buyers and revealing new products to consumers for 2021.

Funko is first out of the gate with Funko Fair, a nine-day replacement for Toy Fair New York (TFNY) in which the purveyors of pop culture are rolling out countless reveals across many brands and fandoms.  Funko Fair got underway with a special kickoff edition of FUN TV in which Funko CEO Brian Mariotti and founder Mike Becker laid out the full plans for the event before hopping on the Fair’s Sneak Peek Ride for some Day One reveals.


Related: Funko Taps ChizComm Beacon Media for Snapsies Multiplatform Media

Funko Fair 2021 Schedule

  • Opening Day
  • Day 2: Anime
  • Day 3: Sports & Games
  • Day 4: Marvel
  • Day 5: Movies
  • Day 6: TV
  • Day 7: Animation
  • Day 8: Disney
  • Day 9: Music & DC

For more Funko Fair reveals, tune in to Funko’s TwitterInstagram, or Facebook accounts. Select items will be available for preorder via Entertainment Earth as they’re revealed through January 29.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.