The toy market in Oceania is currently worth $1.39 billion. | Source: Funko Games

A major game company is expanding its presence in the land down under this year.

Funko Games is teaming up with Big Wheel Toys and Let’s Play Games to extend its reach throughout Oceania. This is the latest expansion for Funko Games as the company continues to grow its global presence.

“Regional partners like Big Wheel Toys and Let’s Play Games will be an essential component to our growth in the coming years,” says Deirdre Cross, General Manager of Funko Games. “Both companies have a track record of strategic, sustainable growth across the Oceanic region and we’re confident that they’ll be able to help us bring the best quality game experiences to fans and families in Australia and New Zealand.”

The toy and games industry is rising in both Australia and New Zealand. According to Statista, the toy market in Oceania is currently worth $1.39 billion and is expected to increase 5.68% annually through 2026.

“Over the past decade, board games sales in our region have grown extensively and I’m confident that Funko Games products will be a key component in the next stage of growth,” says Nicholas Rappo, General Manager of Let’s Play Games. “Funko Games is a powerhouse creator of tabletop games experiences, and their products align perfectly with Let’s Play Games’ deep connection with hobby retailers.”

Related: Funko Games, Hasbro Launch New Cranium Licensing Partnership

Founded in 2006, Let’s Play Games is a top distributor of tabletop games in Australia. The company will leverage connections with gaming communities to make sure Funko Games are available at local retailers. Big Wheel Toys will also support Funko Games through its network of major retailers in the region.

Funko Games products will start hitting shelves in Australia and New Zealand in the months ahead.

About the author

Maggie Dougherty

Maggie Dougherty

Maggie Dougherty is an editorial intern at Adventure Media & Events. She is a senior at Iona University in New Rochelle, New York, where she studies digital media and production. In her free time, Maggie can be found watching Conan O’Brien videos on YouTube, reading biographies of Lyndon B. Johnson, or listening to the Succession soundtrack.