Funko Taps Former Hasbro Exec Ginny McCormick as CMO

During its first-quarter earnings call, Washington-based Funko revealed that it appointed Ginny McCormick as chief marketing officer.

McCormick joins the company from Hasbro, where she spent nearly a decade in various positions. Most recently, she established and led the toymaker’s global integrated media organization, leading strategy, investment, and measurement for more than 20 brands across 34 markets.

She previously held positions at Mattel and Reebok, and is an experienced marketer who has worked in brand management, toy product development, and digital licensing.

According to Funko CEO Brian Mariotti, McCormick joined the company in March.

Funko joined much of the toy and collectibles industry in taking a hit in the first quarter of 2020 as it began feeling the impact of COVID-19. The company cautions that the real challenges lie in the second quarter, but says it feels confident in new product offerings planned for the back half of the year

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.