Magicube x Authenticated | Source: Toy Book

Geomagworld magnetic learning and creative toys — including the Geomag and Magicube lines — have been awarded Trustmarks.

In an era where STEM (science, technology, engineering, and math) branding is being applied to a multitude of different products from different makers, seeks to review and analyze new toys using a strict set of guidelines. The organization issues Authenticated Educational and Early Childhood Product Trustmarks for toys that meet or exceed its standards.

“Our vocation at Geomagworld is to encourage learning through play with our magnetic construction platforms and the magic of invisible forces, says Andrea Calastri, vice president marketing, Geomagworld. “Inspiration comes directly from teachers who spontaneously over the years have used Geomag products as teaching tools, creating a unique educational experience.”

Related: Packaging for the Planet

The Authenticated Trustmarks have been awarded to 11 new Geomag toys and 16 new Magicube toys, many of which are made from 100% recycled plastic.

With Geomag sets, kids can build 3D structures using a collection of magnetic rods, steel spheres, and panels of different shapes. The Magicube range is designed for kids ages 6 months and up and is comprised of magnetic cubes that kids can use to build using all six sides.

The new Geomag products featuring Trustmarks are available at Target stores in the U.S.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.