Source: Story Time Chess

The award-winning Story Time Chess game is looking to expand its retail footprint and get in front of more families up north.

Industry veteran Graham Mottram has joined Story Time Chess to lead sales for the game in Canada. Story Time Chess uses stories and supporting materials that communicate the rules of chess to kids ages 3 and up to make learning chess simple and fun. Mottram’s appointment is the next step in an overall mission to expand the game throughout North America and around the world.


Related: ASTRA Reveals 2021 Best Toys for Kids Winners

“Interest in chess has never been higher and Story Time Chess is the only game that easily teaches kids as young as three years of age,” Mottram says. “We have already secured significant orders with some of the largest retailers in Canada and I look forward to continued success with Story Time Chess and additional games the company is planning to launch later this year and into 2022”.

Story Time Chess took home the People’s Choice Toy of the Year (TOTY) Award and was named one of ASTRA’s 2021 Best Toys For Kids.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.