25 years ago, Hagrid spoke to The Boy Who Lived and said, “Yer’ a wizard, Harry.” And with this simple statement, a life-changing journey began for both Harry Potter and his enormous fanbase.
J.K. Rowling’s Harry Potter book franchise jumped from page to screen when Harry Potter and the Sorcerer’s Stone (aka the Philosopher’s Stone in most markets) debuted in theaters in November 2001. And while spells were cast throughout the eight films, their magic was nothing compared to the impact they made in the real world.
Beyond books and screens, Harry Potter moved from the cupboard under the stairs to key product categories. This includes apparel, accessories, collectibles, toys, home goods, video games, a spin-off movie series, a Broadway production, worldwide retail shops, theme park attractions, and other experiences more sought after than a Golden Snitch.
With this year marking the film’s 25th anniversary, it’s no surprise that Gryffindors, Slytherins, Ravenclaws, and Hufflepuffs are in for merchandise that’ll have them casting “Accio!”
Wands and Merch at the Ready
Beyond the walls of Hogwarts School of Witchcraft and Wizardry, retailers and fans can look forward to spellbinding items through Hasbro’s multi-year licensing partnership with Warner Bros. Discovery Global Consumer Products.
“Harry Potter is a franchise that has connected with fans around the world for decades, creating a level of engagement and fandom that few brands can match,” says Billy Lagor, President of Toys and Board Games, Hasbro. “This partnership is a tremendous opportunity to bring new play experiences to wizarding world fans and celebrate a universe that continues to inspire across generations.”
Starting next year, wizards and Muggles can expect a toy line inspired by the franchise and HBO Originals’ Harry Potter series, premiering Christmas Day. The collection will include dolls, roleplay products, action figures, collectibles, interactive plush, games, and more. While Hasbro will be the global primary toy licensee for Harry Potter in 2027, there are still hints of magic emerging throughout the broader toy industry.
The Mirror of Erised isn’t the only place where fans can find their hearts’ desires. The Noble Collection joins the celebration with its Harry Potter 25th Anniversary Wands and Sorcerer’s Stone Set. President Julian Montoya shares that this piece “reflects the artistry of the films and the significance of Harry’s journey, while extending our tradition of craftsmanship and authenticity.” The set features two specially crafted, silver-finished replicas of Harry’s wands from the films, and a screen-accurate prop replica of the Sorcerer’s Stone that Harry and his friends fight to protect.
If anything deserves to win the Quidditch Cup, it’s Basic Fun!’s Harry Potter x Care Bears collection. The line expands with four plush bears dressed in Hogwarts House-inspired robes, each holding their own Nimbus broomstick. Along with signature belly badges, each Care Bear features the Harry Potter 25th anniversary logo.
“As the Harry Potter franchise celebrates 25 Years of Magic, it has been wonderful to connect the worlds of Care-A-Lot and Hogwarts for an enchanting crossover that’s rich in character details and filled with heart,” says Lisa Doiron, Vice President of Global Brand Marketing at Basic Fun! “This fall, we are excited to extend the magic of our collaboration with a Quidditch-inspired Care Bears collector set, only available at Sam’s Club. This set brings to life a key part of the brand’s lore, and we look forward to seeing fan reactions.”
Anniversary O-Gauge Boxcar. | Source: Lionel Trains
While fans can’t board the Hogwarts Express, they can pave their own magical trails with Lionel Trains’ Harry Potter-themed models. Building on a licensing partnership with Warner Bros., Lionel marks the milestone with many new releases, including the Harry Potter 25th Anniversary O-Gauge Boxcar. Inspired by Harry Potter and the Sorcerer’s Stone, this model captures movie moments on both sides of the boxcar and Harry’s iconic scar on the roof.
“Celebrating 25 years of Harry Potter is an exciting milestone for everyone at Lionel,” says Mike Phillips, General Manager at Lionel Trains. “This commemorative boxcar unites two iconic brands built on imagination, storytelling, and generations of passionate fans. We are proud to partner with the incredible team at Warner Bros. to create a collectible that will inspire magic on layouts and in collections for years to come.”
Lionel isn’t the only industry giant with long-standing licensing rights for Harry Potter. The LEGO Group continues to drive the magic with new building sets, including the Sorcerer’s Stone — Collector’s Edition. This 1,571-piece set honors the first film’s spellbinding storyline with brick-built movie scenes, iconic items, and LEGO minifigures of Harry Potter, Hermione Granger, and Ron Weasley.
Spin Master also captures fan-favorite scenes through its Harry Potter 25th Anniversary Micro Magical Moments series. Each two-pack mystery box includes two 1.5-inch figures and an accessory, celebrating iconic scenes from the first film, such as Hagrid on his motorcycle and Ron playing Wizard’s Chess.
Whether they are waiting for HBO’s upcoming series or an acceptance letter from Hogwarts, wizards, witches, and Muggles alike will always know that magical moments for the Harry Potter franchise can be found, even in the darkest of times, if one only remembers to turn on the light.
Stay on the Pulse of Play!
A version of this feature appears in The Toy Book‘s 2026 Fall Toy & Licensing Preview Issue. Read the full issue here!
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