The countdown to the holidays is getting a playful upgrade. This year’s products bring a new spin to seasonal traditions, turning everything from Advent calendars and tree decorating to puzzles, games, crafting, and collecting into opportunities for holiday fun. Whether they’re looking for a daily surprise, a hands-on activity, or a festive addition to their collection, kids and families have plenty to unwrap.
EMMET OTTER’S JUG-BAND CHRISTMAS DELUXE PLUSH REPLICAS
Emmet and Ma Otter stand 21 and 25 inches tall, respectively, with removable clothing, hip articulation, and display stands. Made with premium materials, each plush is modeled after the original puppets.
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CLUE: HOME ALONE EDITION BOARD GAME
Kevin’s traps have left behind a holiday mystery. Players search the McCallister house to determine who uncovered his scheme, which trap was sprung, and where it was found.
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NeeDoh Advent Calendar
Open one door each day to uncover 24 sensory surprises. Features Teenie NeeDoh favorites and exclusive holiday designs, made for squeezing throughout the holiday season.
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PLAYMOBIL CHRISTMAS ORNAMENT COLLECTION
These ornaments spotlight Santa as a Weightlifter, Longboarder, Toymaker, Rockstar (pictured), or Classic figure. They can be displayed on the tree or as festive decor.
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DISNEY CHRISTMAS BATTERY-OPERATED O-GAUGE TRAIN SET
A festive Mickey Mouse takes the conductor’s seat in this battery-powered train set, which includes rolling stock, track, accessories, and a locomotive that produces water-vapor smoke.
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PIECE & LOVE CHRISTMAS MARKET 100-PIECE PUZZLE ASSORTMENT
Four 100-piece puzzles visit a bakery, bookstore, toy store, and general store during the wintertime. These detailed scenes are printed on recycled board with vegetable-based inks.
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GUMMY CANDY KIT — TREES, SANTAS & REINDEER
Young candy makers can learn about chemistry and STEM subjects while creating up to 48 red cranberry- and green apple-flavored gummies. The kit includes tree-, reindeer-, and Santa-shaped molds.
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MERRY CHRISTMAS WOODEN STAMPS & DIY CARD MAKING KIT
Families have everything they need to make Christmas cards, gift tags, and keepsake artwork with 10 wooden stamps, blank cards and envelopes, washable ink pads, pencils, and stickers.
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FUGGLER ADVENT CALENDAR
Countdown to the holiday with an assortment of Fuggler characters, who deliver a daily dose of crooked teeth, odd faces, and festive trouble.
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JOHN DEERE MINI MOVERS ADVENT CALENDAR
The 24-day countdown builds a busy John Deere worksite with 10 moving vehicles, 41 small accessories, and a play mat covered with roads, fields, and construction areas.
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JOLLY OLE ST. PICKELAUS
Families can turn the Christmas pickle tradition into a giggly holiday game with a Santa-inspired pickle ornament and storybook set made for festive tree hunts.
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SEASONAL FINGER PUPPET DECORATIONS — CHRISTMAS
Santa, an elf, a reindeer, a Christmas tree, and a snowman (pictured) double as soft finger puppets and decorations, with hanging ribbons for trees, baskets, shelves, or stockings.
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LEGO KEYCHAIN LIGHT — REINDEER
Press the Reindeer Costume Girl’s chest to light the LEDs in her feet. The poseable, oversized LEGO minifigure clips onto keys, bags, or winter gear.
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MIILOO CHRISTMAS CLIP-ON PLUSHIE IN A BLIND BOX
Each mystery unboxing contains one of seven 7-inch holiday plush characters. A built-in clip lets Miiloo tag along on backpacks, purses, keys, and other accessories.
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AVAILABLE FALL 2026
EXIT: THE GAME — ADVENT CALENDAR — THE MAGIC OF CHRISTMAS
Open one door each day and solve 24 linked riddles to escape an enchanted forest, uncover the cause of your green fur, and finish the mystery before Christmas.
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SQUISHMALLOWS 14-INCH PATTON RED PEPPERMINT COW
Patton dresses as a red peppermint cow with candy cane embroidery. This 14-inch Squishmallows plush is sized for holiday decorating, gifting, travel, and winter cuddles.
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PUZZLE BY NUMBER HOLIDAY — PENGUIN, POLAR BEAR, REINDEER & SNOWMAN
Match colors to numbers and snap 40 Plus-Plus pieces onto the mat to build a penguin, polar bear, reindeer, or snowman, then remix to build more creations.
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CAT LITTLE MACHINES ADVENT CALENDAR 2.0
Open 24 doors to uncover 10 CAT Little Machines vehicles, construction accessories, and molding compound. The package turns into a job site for building play.
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Stay on the Pulse of Play!
A version of this feature appears in The Toy Book‘s 2026 Fall Toy & Licensing Preview Issue. Read the full issue here!
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